Let’s be honest—if you think sales is just about hitting quotas and delivering scripted pitches, you’re doing it wrong. In today’s world, people don’t buy products—they buy trust, connection, and a little bit of emotional magic. That’s where emotional intelligence (EQ) comes in.

Let’s be real—ads are shiny. They promise quick results, easy clicks, and instant traffic. And sure, they can drive awareness. But here’s the catch: ads without a solid lead strategy are like throwing a fabulous party and forgetting to invite anyone who actually cares. You might get a crowd, but they’ll leave without engaging, converting, or coming back.

In the ever-evolving world of aesthetics, it’s tempting to keep chasing the next new client, the next trendy treatment, or the flashiest marketing strategy. But here's the real tea: your true power lies in client retention.